The Next Big Things: Our Top 10 Food Trends for 2022
From ultraurban farming to ingredients like yuzu citrus and hibiscus, check out our predictions for the hot new food and beverage trends that will light up the aisles in 2022.
What does the future of food and beverage taste like? Don’t think too hard — we already did that for you. We consulted our expert Trends Council, picking their brains for predictions on the cutting-edge flavours, products and ingredients that will win hearts, minds and menus in 2022.
Want to taste the trends? Check out our top picks below:
In 2020, we welcomed Infarm, the world’s fastest growing urban farming network, in installing two of its vertical farming units to allow shoppers to buy fresh produce grown directly in-store. Since then, innovation in indoor farming has ballooned, from hydroponics and aquaponics to mushrooms grown directly in our grocery aisles — and even herbs grown by robots. Producers are finding new, boundary-pushing ways to grow hyper-local crops and maximise efficiency. Try the trend: Infarm, Mountain Coriander.
YOU DO YUZU
Yuzu — a lesser-known citrus mainly cultivated in Japan, Korea and China — is taking the culinary world by storm. Tart and sour, this tangerine-sized fruit is popping up in vinaigrettes, hard seltzers, mayos and more. In the restaurant scene, chefs are using its lime-lemon-grapefruit flavour to accent their soups, veggies, noodles and fish. Get ready to see this fruit shine in 2022 — both on and off the grocery aisles. Try the trend: The Wasabi Company, Mustard Yuzu.
Are you a plant-curious eater who isn’t ready to give up meat entirely? Try reducetarianism — reducing the consumption of meat, dairy and eggs without cutting them out completely. When animal products are on the menu, reducetarians make them count, opting for premium grass-fed meat (plus, our Meat department doesn’t allow antibiotics) and pasture-raised eggs. Try the trend: Osius Bone Broth, Organic Bone Broth with Turmeric.
HIBISCUS IS HAPPENING
Hibiscus has a long and delicious history in the world of teas, and customers have historically kept it in their rotations for its vitamin C content. Now, producers are harnessing its sweet, tart flavour in the form of jams, yogurts and beyond. Of course, beverage makers are keeping up, leaning on hibiscus to craft delicious drinks that adopt its signature hot-pink hue. Try the trend: Something and Nothing, Hibiscus and Rose Seltzer.
GRAINS THAT GIVE BACK
Grocery grains are refocusing on the environment in 2022. We’re talking grains grown via agriculture practices and farming processes that help address soil health. Kernza — a perennial grain with a sweet, nutty flavour and long roots — helps with nutrient cycling and improves overall soil ecology. Find it in cereals, flours and even beer. Try the trend: Lovegrass Teff Waffle and Pancake Mix.
SEIZE THE SUNFLOWER SEED
Sunflower seeds are now sliding into crackers, ice creams and creamy cheeses. Delivering protein and unsaturated fats, these mighty little seeds are transforming the snack game. Parents, take note — many sunflower seed – based products are made without nuts, which means allergy-friendly school snacks (just make sure to always check the label). Try the trend: Indie Bay Snacks, Sunflower Pretzel Bites Superseeds.
Often called the “miracle tree,” moringa* is traditionally used as an herbal remedy in India, Africa and beyond. Moringa leaves have plenty of nutrients and these fast-growing, drought-resistant trees have been used as a source of food to fight malnutrition in certain parts of the world. Gaining steam in the U.S. as matcha’s latest alternative, it can be found in powder form and added to make magic in smoothies, sauces and baked goods. It’s also showing up in unexpected products like frozen desserts, protein bars and packaged grain blends. Try the trend: Aduna, Cleanse Tea Moringa Mint and Nettle.
Today, bubbly beverages are doing double duty. That’s right, people are looking for sparkling drinks that not only taste great but also offer ingredients that balance out the sweetness. We are talking soft drinks with probiotics and fizzy tonics with added prebiotics, botanicals and more. Fruity flavour. Unconventional ingredients. Try a drink that has both. Try the trend: Humble Warrior, Mango Turmeric Sparkling Drink.
The dialled down spirits category experienced record growth in our stores this year. With millennials and Gen Z-ers dabbling in “drysolation” during the pandemic, we don’t see the sober-curious mindset going away anytime soon. Enter a new lineup of drinks that provide the taste and sophistication of cocktails without the buzz. If you want to shake things up, there are elegant mocktail options to explore. Try the trend: Gimber, Peruvian Ginger Concentrate.
TURMERIC TAKES OFF
Turmeric, aka “the golden spice,” has been used for centuries in Ayurveda and traditional Chinese medicine, and has become popular as a dietary supplement. While golden milk lattes and turmeric supplements are nothing new, the spice is taking root as an ingredient in package foods like cereals, sauerkrauts and even plant-based ice cream sandwiches. People want to have their turmeric and eat it too. Try the trend: Turmeric Merchant, Turmeric Paste.
*Dietary supplement. Warning: Please consult your healthcare provider before use if you are pregnant or breastfeeding